Hello, Im Kate, a branding and website designer based in the UK
10+
years of experience
2
awards won
too many
cups of tea consumed
Over the last 10 years, I've had the pleasure of working with a diverse range of clients, from innovative start-ups and small businesses to some of the most renowned global corporations.
Designing captivating visual identities and digital experiences is more than just my job—it's my passion. There's something incredibly rewarding about helping clients shape their brand from the ground up and bringing their business visions to life.
Designing captivating visual identities and digital experiences is more than just my job—it's my passion. There's something incredibly rewarding about helping clients shape their brand from the ground up and bringing their business visions to life.
Brand strategy
A robust brand strategy brings clarity and propels your business forward. By delving into your brand's essence, uncovering profound insights about your audience, and aligning with project-specific goals, we discover fresh ideas and unearth new narratives that elevate your brand beyond the ordinary.
Why choose Brand strategy:
Brand clarity - make strategic decisions based on an in depth understanding of why, how and who you're talking to.
Direction - strategy provides a roadmap, guiding decisions and actions towards long-term goals.
Differentiate - articulate what makes your brand unique and valuable, making you more memorable and attractive to customers.
A few definitions:
Discovery session - this discovery call lays the groundwork for creating a personalised branding strategy that not only matches your goals but also speaks directly to your audience. We will delve into your business's ethos, goals, identity, target audience personas and much more.
Included:
- Vision and purpose
- Target audience insights and profiles
- Who, what, why, how statements
- Customer journey and touchpoints
- Business goals and audience alignment
- Actionable next steps to build and develop your brand
Brand identity design
Your brand identity goes beyond just a logo; it's a comprehensive visual system that ensures your brand is instantly recognisable and effectively communicates your unique personality and values. First impressions are crucial, so let's make yours unforgettable!
Why choose Brand identity design:
Brand consistency - achieve a cohesive brand experience across your identity, fostering trust and recognition among your audience.
Elevate brand perception - achieve a premium brand image that resonates with quality and professionalism.
Differentiate from competitors - set yourself apart with a unique brand identity, ensuring you stand out in a crowded marketplace.
A few definitions:
Logo suite - a collection of variations and formats of your logo is designed for complete flexibility and cohesion across different platforms and media.
Visual identity - we translate your brand positioning visually using a range of visual building blocks - from logos and typography, through to colour, illustration and animation.
Brand guidelines - we summarise all of the above for you into clear and cohesive brand guidelines that enable you to own your brand and consistently run with it.
Included:
- Vision board
- Logo suite
- Colour palette
- Typography specifcations
- Social media asset templates
- Brand icons and patterns
- Digital and print collateral
- Document templates
Website design
A website acts as your digital storefront, offering credibility, accessibility, and a platform for brand storytelling. It enhances visibility, fosters trust, and provides a centralised hub for customer engagement, ultimately boosting sales and brand recognition.
Why choose Website design:
Credibility and perception - a professional website builds trust and credibility with potential customers, validating your business legitimacy.
User Experience - provide a seamless and intuitive browsing experience to increase engagement, reduce bounce rates, and ultimately drive more conversions.
Scalability and flexibility - seamlessly expand and tailor your website as your business evolves and grows.
A few definitions:
Sitemap and wireframing - After defining the sitemap to form your websites hierarchical structure, we move on the wireframing to create a basic outline or blueprint illustrating the layout and functionality of individual web pages.
Design - using the wireframes, we apply your brand identity design to bring your site to life!
Included:
- Sitemap
- Wireframe and content
- Website design
Creative direction
Maintaining and growing your brand is an essential next step, and I am here to help. Whether it's for an upcoming photo shoot, a new social media campaign, or a yearly brand audit, I will be there to help ensure your branding remains true to your brand goals and consistent across all your communications.
Clients
